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Executives with Customer Experience and Firm Performance in the B2B Context
Yiwei Fang, Cong Feng, Iftekhar Hasan, Jiong Sun
European Journal of Marketing,
Nr. 7,
2021
Abstract
Purpose:
This paper aims to examine the presence of an executive with customer experience (ECE) in a supplier firm’s top management team (TMT). The role of ECE presence remains understudied in the marketing literature. This study attempts to examine the relationship between ECE presence and firm performance.
Design/methodology/approach:
This paper draws on the resource-based view of the firm and adopts a panel firm fixed effects estimator to test the proposed hypotheses. The empirical analysis uses a sample of 1,974 firm-year observations with 489 unique supplier firms. Selection-induced endogeneity is mitigated through the Heckman procedure.
Findings:
ECE presence improves firm performance. Additionally, firms benefit less from ECE presence if a board member with customer experience (BCE) is also present, if a chief executive officer commands a higher pay slice (compared to other executives), and if a TMT is more functionally diversified. However, ECE presence is particularly beneficial if the overall economy is in contraction. Comparing the functional positions held by ECEs reveals that ECE in the marketing function (as a chief marketing officer) offers the largest benefit to an average supplier firm. ECE presence is also associated with other firm outcomes (e.g. bankruptcy odds, innovation and customer orientation).
Artikel Lesen
R&D Cooperation for Non-technological Innovations
Gunnar Pippel
Economics of Innovation and New Technology,
Nr. 7,
2014
Abstract
Past research on the impact of R&D cooperation on firm innovation performance has almost solely focused on technological innovations. This paper investigates the impact of R&D cooperation on non-technological innovation performance of firms. In doing so, seven different cooperation partner types are distinguished. Survey data from German firms are used for the econometric analysis. It is shown that R&D cooperation increases the probability of a firm to introduce non-technological innovations. R&D cooperation with suppliers, consultants, other firms within the same firm group and universities has a significant positive impact on organizational and marketing innovation performance. Cooperation with governmental research institutes and competitors has no significant effect. R&D cooperation with customers has a significant impact on a firm's organizational innovation performance, but not on marketing innovation performance.
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Towards a Theory of Climate Innovation - A Model Framework for Analyzing Drivers and Determinants
Wilfried Ehrenfeld
Journal of Evolutionary Economics,
2013
Abstract
In this article, we describe the results of a multiple case study on the indirect corporate innovation impact of climate change in the Central German chemical industry. We investigate the demands imposed on enterprises in this context as well as the sources, outcomes and determining factors in the innovative process at the corporate level. We argue that climate change drives corporate innovations through various channels. A main finding is that rising energy prices were a key driver for incremental energy efficiency innovations in the enterprises’ production processes. For product innovation, customer requests were a main driver, though often these requests are not directly related to climate issues. The introduction or extension of environmental and energy management systems as well as the certification of these are the most common forms of organizational innovations. For marketing purposes, the topic of climate change was hardly utilized so far. As the most important determinants for corporate climate innovations, corporate structure and flexibility of the product portfolio, political asymmetry regarding environmental regulation and governmental funding were identified.
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Climate Innovation - The Case of the Central German Chemical Industry
Wilfried Ehrenfeld
IWH Discussion Papers,
Nr. 2,
2012
Abstract
In this article, we describe the results of a multiple case study on the indirect corporate innovation impact of climate change in the Central German chemical industry. We investigate the demands imposed on enterprises in this context as well as the sources, outcomes and determining factors in the innovative process at the corporate level. We argue that climate change drives corporate innovations through various channels. A main finding is that rising energy prices were a key driver for incremental energy efficiency innovations in the enterprises’ production processes. For product innovation, customer requests were a main driver, though often these requests are not directly related to climate issues. The introduction or extension of environmental and energy management systems as well as the certification of these are the most common forms of organizational innovations. For marketing purposes, the topic of climate change was hardly utilized so far. As the most important determinants for corporate climate innovations, corporate structure and flexibility of the product portfolio, political asymmetry regarding environmental regulation and governmental funding were identified.
Artikel Lesen
Consumer Awareness in the Adoption of Microgeneration Technologies: An Empirical Investigation in the Republic of Ireland
Claus Michelsen, A. O´Driscol, M.R. Mullen, Marius Claudy
Renewable and Sustainable Energy Reviews,
2010
Abstract
Despite major policy and marketing efforts, the uptake of microgeneration technologies in most European countries remains low. Whereas most academic studies and policy reports aim to identify the underlying reasons why people buy these new technologies, they often fail to assess the general level of consumer awareness. The process of adopting an innovation, however, shows that awareness is a prerequisite which needs to be understood before adoption can be addressed. This paper takes a closer look at awareness of microgeneration and presents the results from a nationally representative study conducted in the Republic of Ireland. Findings from logistic regressions clearly indicate that awareness varies significantly between the individual technologies and customer segments. The paper concludes with implications for policy makers and marketers aiming to promote microgeneration technologies in consumer markets.
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Kontrastreicher Aufwärtstrend der Unternehmen im ostdeutschen Verarbeitenden Gewerbe
Bärbel Laschke
Wirtschaft im Wandel,
Nr. 2,
1999
Abstract
Die Ertragslage im ostdeutschen Verarbeitenden Gewerbe hat sich stetig verbessert und der Anteil von Verlustunternehmen sank lt. IWH-Industrieumfrage bis Ende 1997 auf weniger als ein Drittel. Die Fortschritte vollzogen sich bei großer Differenzierung zwischen den Unternehmen, die anhand der Ertrags-, Umsatz- und Beschäftigungsentwicklung in vier Gruppen eingeordnet werden können: Gewinner, Aufsteiger, Nachzügler und Verlierer. Unter Berücksichtigung weiterer Indikatoren wie Innovationstätigkeit und Marketing zeichnen sich die Gewinner vor allem durch Umsatzzuwachs und umfangreiche Marketingaktivitäten aus, während die Verlierer hohe Personalkosten sowie Defizite beim Marketing und bei der Innovationstätigkeit aufweisen.
Artikel Lesen
