14:15 - 15:45
The Value of Trademarks
We create a new measure of the value of an important, but previously understudied, type of intangible asset—trademarks. We quantify the stock market reaction to the publication of almost one million individual trademarks manually matched to their corporate owners.
Who
Where
Personal details
Rui Silva is a Finance faculty at Nova School of Business and Economics in his home town of Lisbon. Before joining Nova he was an Assistant Professor of Finance at London Business School. He has taught numerous courses in Economics and Finance at Nova, The University of Chicago, and the London Business School. His research focuses on corporate finance, corporate governance, entrepreneurial finance and innovation, and the interactions between labor economics and financial and organizational economics.
Whom to contact
Research Group Head
If you have any further questions please contact me.
+49 345 7753-773 Request per E-Mail
