Are Rural Firms Left Behind? Firm Location and Perceived Job Attractiveness of High-skilled Workers
Matthias Brachert, Sabrina Jeworrek
Cambridge Journal of Regions, Economy and Society,
No. 1,
2024
Abstract
We conduct a discrete choice experiment to investigate how the location of a firm in a rural or urban region affects the perceived job attractiveness for university students and graduates and, therewith, contributes to the rural–urban divide. We characterize the attractiveness of a location based on several dimensions (social life, public infrastructure and connectivity) and vary job design and contractual characteristics of the job. We find that job offers from companies in rural areas are generally considered less attractive, regardless of the attractiveness of the region. The negative perception is particularly pronounced among persons of urban origin and singles. In contrast, for individuals with partners and kids this preference is less pronounced. High-skilled individuals who originate from rural areas have no specific regional preference at all.
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East Germany
The Nasty Gap 30 years after unification: Why East Germany is still 20% poorer than the West Dossier In a nutshell The East German economic convergence process is hardly…
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Stadtfrust und Landlust? Über regionale Präferenzen von hochqualifizierten Individuen
Matthias Brachert, Sabrina Jeworrek
Wirtschaft im Wandel,
No. 2,
2023
Abstract
Die Verfügbarkeit von qualifizierten Arbeitskräften ist eine zentrale Voraussetzung für den Erfolg eines Unternehmens. Eine städtische Lohnprämie zieht Beschäftigte an und verstärkt den Urbanisierungstrend. In unserer Studie untersuchen wir, ob nicht nur die Lohnprämie, sondern auch der Unternehmensstandort selbst die Attraktivität eines Arbeitsplatzes beeinflusst. Mittels eines experimentellen Untersuchungsdesigns zeigen wir, dass hochqualifizierte Arbeitnehmer unabhängig vom gezahlten Lohn eine Präferenz für städtische Standorte haben, selbst wenn ländliche Standorte attraktive regionale Eigenschaften aufweisen. Der beobachtete Effekt ist allerdings getrieben von Personen, die in städtischen Gebieten aufgewachsen sind. Personen, die in ländlichen Gebieten aufgewachsen sind, zeigen dagegen keine regionalen Präferenzen, weder für noch gegen städtische Gebiete.
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Where to Go? High-skilled Individuals’ Regional Preferences
Sabrina Jeworrek, Matthias Brachert
IWH Discussion Papers,
No. 27,
2022
Abstract
We conduct a discrete choice experiment to investigate how the location of a firm in a rural or urban region affects job attractiveness and contributes to the spatial sorting of university students and graduates. We characterize the attractiveness of a location based on several dimensions (social life, public infrastructure, connectivity) and combine this information with an urban or rural attribution. We also vary job design as well as contractual characteristics of the job. We find that job offers from companies in rural areas are generally considered less attractive. This is true regardless of the attractiveness of the region. The negative perception is particularly pronounced among persons with urban origin and singles. These persons rate job offers from rural regions significantly worse. In contrast, high-skilled individuals who originate from rural areas as well as individuals with partners and kids have no specific preference for jobs in urban or rural areas.
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